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Whiskey
Whiskey

Do we need AI to smell our whisky?

Open a (digital) newspaper and the possibilities of machine learning seem endless: from detecting diseases to optimising the distribution of electricity on the power grid. However, we should not confuse machine learning with a form of magic, says Data Science professor Marco Loog. ‘There is still much to discover about the learning behaviour of systems.’

‘AI learns to distinguish between the aromas of American and Scottish whiskeys,’  at the end of last year. One of the algorithms even proved better able to distinguish the flavours than a panel of experts. It just goes to show what is possible today with machine learning, the component of artificial intelligence that enables systems to learn from sample data.

‘The best-known example of a system that learns from data is ChatGPT,’ says Marco Loog, professor of Data Science at uu77. During the Huygens Colloquium earlier this year, he gave an introduction to machine learning in which he talked about the opportunities and challenges, and also discussed his own research into machine learning. Machine learning also plays a central role in a wide range of research at uu77. ‘Consider models that can detect cancer or the collaboration with Alliander, which is looking at systems that can improve the distribution of energy on the energy grid.’

Marco Loog

More blue on the street

It should be clear: machine learning offers a solution to all kinds of problems. At the same time, many people have reservations about the development of artificial intelligence, of which machine learning is a part. Canadian Nobel Prize winner Geoffrey Hinton, nicknamed ‘the Godfather of AI’, has even  there is a 10 to 20 percent chance that artificial intelligence will ‘wipe out’ humanity in thirty years' time. He previously stated that the chance was 10 percent.

Loog lists a number of snags with the much-lauded technology. ‘First of all, machine learning can form and reinforce prejudices’, he explains. ‘The models are fed by data and if that data is coloured, those prejudices are adopted in the programme.’ Loog cites a well-known example of a programme that is supposed to predict where police deployment will be needed. ‘If certain neighbourhoods stand out based on the data entered and more officers are posted there, they will encounter more crimes there, which further reinforces the bias about those neighbourhoods. It raises the question of what we consider a reasonable bias and how we should conduct the discussion about it.’

Paul McCartney

Another concern is the protection of intellectual property. The Beatle Paul McCartney recently  the use of texts by writers and musicians as input for AI programmes. Loog chuckled: ‘And when even Paul McCartney starts to worry, you know something is up.’ Then seriously: ‘With the gigantic amounts of data that systems are fed, it will become increasingly difficult to recognise whether or not a text was written by AI.’ By extension, it will also become increasingly difficult to recognise whether videos and images are real or fake.

Energy consumption is a third concern. ‘Of course, not every task is equally taxing, but our questions to programs like ChatGPT or systems that generate images cost a lot of energy.’ Loog doubts whether it is justifiable that we use energy-guzzling AI for applications that are not useful. ‘Do we really need all those image generators?’

What do we actually know?

In addition to the social concerns about machine learning, there are also fundamental questions about the new technology. Loog is addressing these questions in his research. ‘We assume that programmes perform better the more data they are fed. In my research, I ask to what extent that is true. Although we often see that more input helps, there are all kinds of other learning curves possible, where more data is not necessarily better. It shows that despite the ever-increasing role of machine learning in our lives, we still have much to discover about the learning behaviour of systems.’

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Organizational unit
Faculty of Science
Theme
Innovation, Artificial intelligence (AI)