uu77

Icons

uu77 icons are minimalist and composed of lines. We do not use tessellation. The icons consist of the house style colours Maroon and Red Impact. Maroon is the basic colour and Red Impact the accent colour. Do you use an icon on a coloured background? Then make the icon completely white or use a contrasting colour from the red range.

Adding icons

A basic set is available. All icons are in the uu77 image bank. You can also download the basic set.

Is your desired icon not among them? Then you can:

• Search icons on Flaticon. These can be adapted to your house style. Contact communicatie [at] ru.nl for more information.
• Design your own icons, for example with Adobe Illustrator. Keep to the following guidelines:
  • Stay consistent in format, detailing and use of colour and lines.
  • Use the following line widths: for a 2cm icon, the line width is 1pt, for a 4cm icon, the line width is 2pt, etcetera.

Illustrations

There are a number of guidelines for illustrations:

• Use the colour palette from the house style
• Use the typography from the house style
• Match the form and message to the target group.

There are no further house style guidelines for the form of illustrations. It strongly depends on the target group you want to reach. As a starting point, you can use the illustration style of the icons.