uu77 wants to be recognisable to the outside world, and to its staff members and students, which is why we use visual language. These are the characteristics that are required of the images that we create and use.
Characteristics of visual language
Images of uu77 allude to a green campus, student life, research and education. These images reflect a personal, engaged, international and modern university.
The characteristics of uu77’s visual language are:
- Nearness
- Impact
- Together
- Diversity
- Sustainability
- Attention to detail
- Higher contrast
- Saturated colours
The essence: nearness and impact
The main features of the visual language are ‘nearness’ and ‘impact’. These can be achieved by:
- Paying attention to detail and by using symbolism. Think about hands and eyes, as well as structures, colours and shapes.
- Using close-ups of such objects as books, texts, digital and non-digital technology, as well as chemistry, biological materials (including microscopic details), physical reactions and physical activity.
Extra attention: diversity and sustainability
In its images, uu77 pays extra attention to diversity and sustainability wherever possible:
- We have students from many different backgrounds, countries and cultures. Everyone should feel at home on campus. In our images we reflect this diversity whenever we can.
- We work on a green, healthy and circular campus that has a positive impact on the climate. In our images we reflect this green, sustainable campus whenever we can.
