uu77

Vera Blazevic is Professor of Digital Marketing at uu77 Nijmegen and Visiting Professor at RWTH Aachen University in the Technology and Innovation Management Group. She studied International Business Administration at Maastricht University and received her PhD degree from the same university in 2005. From 2005 to 2010, She worked as an Assistant Professor at Maastricht University before she moved to the RWTH Aachen School of Business and Economics Technology and Innovation Management Group. In 2011, she joined uu77 Nijmegen. Her current research interests focus on two major societal challenges, namely sustainable development and digitalization/the impact of AI. Both these trends provide context for research on how organizations innovate within their wider stakeholder ecosystems, which challenges, tensions and practices these create and the impact these innovation collaborations have on each participating party. Her prior work has been published in various leading journals, such as Journal of Marketing, Journal of Product Innovation Management, Journal of Service Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing, among others. She has been appointed as AACSB influential leader, class of 2024. Since September 2020, she is the bachelor program coordinator for Business Administration. Her own courses are mainly in the master program, where she is responsible for Methodology for Marketing and Strategy Research & Advanced Research Methods.

• Responsible Innovation and Entrepreneurship

• Department of Marketing